Brand
Project
FIFA World Cup 2026 Music Campaign
As Creative Lead at SEEN Creative Agency I led the visual identity and campaign design for three of the FIFA World Cup 2026's most high profile creative moments — the Countdown Concert, the Opening Ceremony Announcement, and the official tournament merchandise. Across all three I was responsible for developing the graphic language, key art, motion assets, and visual storytelling that brought these globally broadcast moments to life across digital, social, broadcast, and physical channels — reaching billions of people worldwide.
Summary
Collaboration
Thomas Mauritsen (Brand Manager), Emmanuel Leclercq (Music & Experiental Marketing Consultant)
Responsibilities
Art Direction
Opening Ceremony Announcements
The FIFA World Cup 2026 Opening Ceremony Announcement was the official global reveal of the tournament's opening ceremony — one of the most anticipated creative moments of the entire World Cup cycle, generating worldwide attention across every major media platform simultaneously. As Creative Lead at SEEN Creative Agency I led the visual design and campaign creative for the announcement — crafting the visual identity, key art, and motion assets that introduced the opening ceremony to a global audience through Social Media. The work demanded precision, cultural sensitivity, and the ability to deliver at the highest level of quality under an intense and uncompromising deadline.
Countdown Concert
The FIFA World Cup 2026 Countdown Concert was the official musical celebration marking the arrival of the tournament — a globally broadcast live event bringing together some of the world's biggest artists to usher in the most watched sporting event on the planet. As Creative Lead at SEEN Creative Agency I was responsible for the visual identity and campaign design for the Countdown Concert — developing the graphic language, motion assets, and visual storytelling that brought the event to life across digital, social, and broadcast channels. The work required creating a distinct visual identity that felt both culturally relevant and cohesive within the broader FIFA World Cup 2026 brand system.
