Role: Lead Brand & Visual Designer
FIFA Youth Series – World Football Week
Background & Objective
FIFA’s new Youth Series Tournament under the World Football Week banner was created to empower emerging talent on an international stage and build holistic skills both on and off the pitch . Our first boys’ event in Paraguay pitted six teams—New Zealand, Tunisia, Paraguay, Malaysia, Switzerland, and Guatemala—against each other in friendlies designed to prepare them for future global competition.
Key Objectives:
Empower Player Development: Give youth match experience at FIFA standards.
Holistic Growth: Integrate capacity-building sessions (media training, safeguarding).
Global Connection: Foster camaraderie via social experiences (FIFA Museum visit, legend meet-ups).
Challenge
No Existing Brand: We started with no visual system—every asset from logo to social graphics had to be created from scratch.
Multi-Touchpoint Consistency: Designs needed to translate seamlessly across print (posters, stationery, flags), digital (web, social, broadcast), and on-site collateral (centre boards, corner flags).
Future-Proofing & Adaptability: The identity had to work equally for the girls’ tournament in September and future editions, while still feeling unique for each host nation.
Strategy & Concept
Based on the tournament’s youthful, vibrant, spirited, uplifting, and holistic tone , I defined three pillars:
Dynamic Typography
A bold, stacked wordmark incorporating “FIFA Youth Series” and the host year, paired with playful numeric treatments.
Flexibility to swap “Boys” or “Girls” and the host country name.
Modular Motion & Color
A palette drawn from each confederation’s colors, applied in energetic brush-stroke motifs and dynamic shapes.
Animated marquees and lower-third templates that could adapt to live broadcasts.
Youthful Adaptability
Subtle pattern overlays inspired by youthful textiles.
A “frame” system allowing on-site hoardings, flags, and digital boards to carry both global FIFA branding and local flair.
Moodboard
Colors
Forms & Assets
Deliverables
Brand Mark & Wordmark: A flexible emblem lockup system for “FIFA Youth Series”
Visual Identity System: Color palettes, typography hierarchy, iconography, and pattern library
Print Collateral: Official posters, media kits, stationery (notebooks, pens), corner flags, centre boards, winners’ arch
Digital Assets: Website banners, social-media templates, broadcast graphics, ball-stand and trophy visuals
Ceremonial Elements: Medal and trophy concepts (distinct finishes for champions, referees, participants)
Event Photos
Paraguay capped off the inaugural FIFA Youth Series in spectacular fashion, outplaying New Zealand 3–0 in the final at FIFA’s Home of Football in Zurich to secure the first-ever title. Victor López opened the scoring in the 19th minute with a powerful header from a Brahian Leguizamón cross, Elias Díaz doubled the lead just before the hour mark with a clinical finish from the edge of the area, and Axel Gómez sealed the victory deep into stoppage time with a headed goal from a corner. Under the tournament theme “Together, We Are Stronger,” Paraguay’s dynamic, direct style of play and composure in front of goal exemplified the spirit of youth development that the Youth Series aims to foster, setting a high bar for future editions of this new FIFA competition.