FIFA Club World Cup™ 2025

Overview

The 2025 edition of the FIFA Club World Cup™ brought together the best clubs from across the globe for an expanded, elevated tournament experience. As a designer for FIFA, I was responsible for executing a range of key visual assets used across stadiums, broadcast environments, and internal branding. My goal was to deliver cohesive, premium designs that reflected the global stature of the event and upheld FIFA’s world-class visual standards.

VAR Monitor & Stand

Created the visual design system for the VAR monitor and its surrounding structure. The look was refined and consistent with FIFA’s evolving on-field tech presentation — blending functionality with modern aesthetics. I worked on the VAR in collaboration with Jody Ure, who was in charge of the VAR War Room.

Corner Flags

Designed the official matchday corner flags for all venues. The design ensured clarity, visual balance, and broadcast visibility, while integrating event branding in a bold, clean execution.

Press Conference Backdrops

Produced layout and print designs for the official media backdrops used in all press conference settings throughout the tournament. The layouts were designed with sponsor hierarchy, readability, and photography alignment in mind for both in-person and global broadcast use.

FIFA Office Branding – Tournament Edition

Developed event-specific branding for FIFA’s internal offices and meeting spaces during the FIFA Club World Cup™. This included wall graphics, signage, and environmental elements that reflected the competition’s identity and welcomed global stakeholders and staff.

Finals World Cup Ticket Promo Animation

Contributed design and animation assets for a special video piece presented during the final. The motion design highlighted the energy and prestige of the championship match, aligned with FIFA’s dynamic visual language and tournament tone. The marketing purpose was to push fans to start securing Ticket packages for the FIFA World Cup 2026™.