Brand
Project
Logo creation for a gym in Minneapolis, MN
I created a modern and sleek logo centered around the letter ‘A’, symbolizing personal transformation from weak to strong. The design incorporates dynamic elements like shadows and gradients to evoke motion and strength, while the color palette conveys power, determination, and a contemporary aesthetic. This design represents the gym’s commitment to both physical and mental transformation.
Summary
Tools
Photoshop, Illustrator
Responsibilities
Logo Design, Brand Design
Project Overview
Designing a logo for Ace Athletics, a gym located in Minnesota, was an exciting opportunity to create a visual identity that represents athleticism, modernity, and transformation. The central theme of the logo revolves around the letter 'A', symbolizing the journey from weak to strong, a complete physical and mental transformation.
The logo features a sleek and contemporary representation of the letter ‘A’, designed to evoke a sense of motion and strength. To add a dynamic and energetic vibe, the logo incorporates subtle elements like shadowing and gradient effects, adding depth and dimensionality to the design. These features help convey the transformation theme while making the logo feel alive and powerful.
color palette
The choice of colors is key to reflecting the vibrancy of athleticism. A combination of bold and contrasting colors has been used to represent power and determination, with sleek black providing a touch of sophistication. This modern color scheme ensures the logo feels both energetic and timeless.
typography
The main font used for the Ace Athletics logo is Akira, a bold and modern font that adds a strong presence to the design, reflecting the gym's dynamic approach to fitness. The body text font is Nexa, a clean and easy-to-read typeface that complements the boldness of Akira while maintaining clarity and balance throughout the design.
The Ace Athletics logo stands as a powerful symbol of strength, agility, and modern style, embodying the gym’s dedication to fitness and personal growth. The design is crafted to inspire motivation and confidence, not just for the gym’s members but for anyone who engages with the brand. This logo captures the essence of what Ace Athletics represents in the fitness community of Minnesota.
